ABOUT FREYA
Re-engineering greenhouse profitability from first principles.
OUR MISSION
Every system we design is held to a single standard: does it move the economics? We obsess over yield per square metre, cost per kilogram, and payback period — because a system that cannot generate returns is not a solution.
Root health is the most under-studied variable in controlled-environment agriculture. We study how oxygen saturation, mist particle size, and irrigation timing affect root architecture — and design every component around what the plant actually needs.
Aeroponic cultivation is still a niche. We are working to change that — not through marketing, but by building systems that are simpler to operate, more profitable to run, and easier to scale than anything the industry has seen before.
FREYA'S STORY
The Beginning
The Freya journey began in 2018 when Gediminas Kudirka, then a biochemistry student, gathered a small group of collaborators and began experimenting with mist-based irrigation inside a makeshift indoor testbed.
What started as intellectual curiosity quickly became something harder to ignore — plants growing faster, roots more vigorous, yields that didn't match what the textbooks predicted.
The Realization
Initial results with aeroponic irrigation were striking. But as the team pushed further, a harder truth emerged: there were no reliable, scalable mist-based irrigation technologies in existence.
Existing nozzles clogged. Pressure systems required constant maintenance. The technology the team needed simply didn't exist. So they pivoted — from indoor cultivation to deep-tech R&D — and formally founded the Company.
The Technology
In 2020, the team developed and stress-tested multiple ultrasonic atomisation approaches. The process was iterative, technical, and often frustrating — but it led to a genuine breakthrough.
Freya discovered a fundamentally new method of producing aeroponic mist: no clogs, no pressure pumps, and dramatically less energy than the closest alternatives. The core technology was born.
The E-Nozzles
The technology became a product. Freya's ultrasonic e-nozzles were engineered as retrofit modules — drop-in replacements capable of converting conventional hydroponic installations into aeroponic ones.
The team ran hundreds of irrigation experiments on lettuce alone, discovering unique protocols that increased yield through aeroponic irrigation independently of any structural change.
A milestone recognition followed: some of Freya's e-nozzles are currently being evaluated by a European space agency for cultivation applications in Lower Earth Orbit.
The Aeroframe
The team had long tracked attempts across the industry to combine A-Frame architecture with aeroponic irrigation. Every attempt had hit the same wall: pressure nozzles clogged at scale, making three-dimensional structures operationally unviable.
Freya's answer was the mobile ultrasonic irrigator — an autonomous unit that travels along A-Frame rows, delivering precision mist to 3D structures without a single pressure point.
Early prototyping produced extraordinary yields. The team went all-in.
The Results
Years of experimentation, iteration, and refusal to accept 'good enough' have produced something tangible: the only fully scalable aeroponic platform in commercial operation.
Freya's systems consistently deliver 2–7× the yield of equivalent conventional greenhouse infrastructure — across strawberries, leafy greens, peppers, and specialty crops — with a fraction of the water, zero substrate, and zero fungicides.
The mission hasn't changed. The technology finally has.
CORE VALUES
The principles that shape every design decision we make.
Frugality
We reject the assumption that innovation requires extravagance. Every component, every cycle, every decision is stress-tested against a simple question: is this necessary? Waste is a design failure.
Needs-First
We don't build technology for its own sake. Every engineering choice starts with a grower's real-world constraint — yield targets, labour costs, market windows. Elegance is earned by solving the right problem, not by deploying the most sophisticated one.
Profitability
Sustainable agriculture is not sustainable if it cannot generate returns. We believe that a profitable greenhouse operator is a permanent one — and permanent operators are the only path to a more resilient global food system.